BRAND DEVELOPMENT /
Building a brand and developing a personality from ground up for a target user base at a B2C startup and crafting materials to support launch.
GOAL /
To create a new brand identity that reflects the values of an industry-forward travel company and resonates with their target user base.
TIMELINE /
2 months
ROLE /
Brand Designer & Art Director
WHAT, WHY,
AND HOW?
NARROWING DOWN A TARGET AUDIENCE
FORMING A PERSONALITY
CODIFYING BRAND GUIDELINES
EXPANDING THE BRAND
