I'm a Product Designer who positions emerging B2B/B2C SaaS enterprises as industry leaders by creating intuitive experiences and strategic identities. I have crafted brand identity and implemented it in user-friendly experiences that attract customers and drive satisfaction.
SEE MY WORK.
SALTMINE / PROFESSIONAL /
Positioning Saltmine, a B2B SaaS platform, as an industry leader by rolling out a unified brand identity and a responsive website refresh.
Branding, Web Design
PARSONS / ACADEMIC /
Re-imagining MoMA wayfinding as a B2C SaaS experience that unifies planning, routing, and exhibit info across mobile and wearables..
User Research, UX Design
COUNSEL ACADEMY / PROFESSIONAL /
Centralizing scattered content into a single responsive, CTA-led platform for a B2C service, guided by KPI tracking.
UX Research, UX Design
